Home Energy November December 2011 : Page 1

NOVEMBER/DECEMBER 2011 Vol. 28 No. 6 contents Editorial 2 Social Media in the Energy Effi ciency Cashbox and Toolbox 32 Historic Windows Problems and Solutions Letters 3 Remembering Darin Hughes and Do I Really Have to Eat My Vegetables? 24 Taking the First Steps to Sustainability Part 2: Personnel, Process, and Profi t by Blaine Fox You’ve got customers interested in retrofi ts…but what do you do next? An expert in the residential mechanical services industry looks at what it takes to ensure your home performance business is profi table and sustainable. by Larry Kinney A team of researchers steps bravely into the debate of keeping the integrity of historic windows (that let in cold air and waste energy) or replacing them. See where they found a middle ground. Trends 6 Bailey Family Earns Bragging Rights The Need for Consensus 10 Branding Our Industry— 12 Colorado Builders Learn to Speak German Standards 40 Using Web and Social 16 Accidentally Breaking A CFL— Is It Mayhem? Media in Your Business by Peter Troast Social media are here to stay, even in the home performance industry. Read about the best practices for integrating web and social media into your business model and maintaining them. Home Performance with Energy Star 20 Maryland Home Performance with Energy Star— Lessons to Share New & Notable 56 A Citizen’s Guide to Green; Smart Meters Deserve Privacy, Too; What Do We Do Now? and Online Energy Management 28 Update on Building Codes by David Eisenberg Ever cursed the code? Of course you have. See where current building codes stand, and discover what you can do to ensure code development moves in a positive direction. 48 Making Nonprofi t Work in a For-Profi t World by Ken J. Robinette As ARRA funds wind down, read about how one weatherization company found its niche, and a future, in a for-profi t world. 62 Advertiser Index 63 Sustainable Connections 64 Calendar COVER DESIGN: David Puelle working with Peter Troast. www. homeenergy.org 1

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